Ireland’s online gambling sector packs a hefty punch given the relative size of the country, with this marketplace generating more than $5.3 billion in revenue as recently as 2021.
Perhaps unsurprisingly, remote sports betting remains the most popular iGaming vertical in Ireland, accounting for approximately 41% of the industry’s total GGY and earning more than €10 billion in wagers in 2019.
Of course, football betting is particularly popular on the Emerald Isle, with the region’s licensed sportsbooks offering a broad range of soccer markets and associated bonuses. Interestingly, you’ll find more sites at betinireland.ie than any other Irish comparison site, with these entities having been carefully reviewed and ranked to ensure that they’re among the best in the marketplace.
But how does the site rank their strategically selected sites, and what are the top three betting brands featured on the Betinireland website?
How Does Betinireland Rank its Sites?
Let’s start by taking a closer look at how Betinireland ranks each individual sportsbook. In truth, there are several criteria that are used strategically to inform reviewers, and every recommended site tends to score well across all of these metrics. Here are three of the most important:
- Security and Customer Support: Every licensed sportsbook should boast 128-bit SSL encryption as a minimum-security standard, across both their responsively designed websites and native apps. This helps to safeguard your most sensitive financial information and the integrity of each individual transaction, enabling you to wager even relatively large amounts with genuine peace of mind. Similarly, sites are ranked on the accessibility and responsiveness of their customer support, with the best sites offering an interactive live chat feature (which is usually available 24/7) and a comprehensive FAQ resource to help answer relatively generic queries.
- Current Welcome Offers and Bonuses: Irish betting brands are also appraised on the scale, structure and transparency of their real-time welcome bonuses. So, Betinireland’s recommended sportsbooks will offer well-structured bonuses that actively incentivise and reward players, while ensuring the relevant terms and conditions are fair and described concisely. This is particularly true in the case of wagering requirements, which ideally shouldn’t exceed 10x the total value of the bonus and offer clarity to players. The same considerations are applied across all sportsbook offers, including reload bonuses, price boosts and guaranteed odds promotions.
- Average Payout Rate, Odds and Live Betting: Across their various sports categories and betting markets, sportsbooks each have an average payout rate for every €1 wagered by punters. This can vary wildly, although most of Ireland’s market-leading brands return between 96% and 97% of each customer’s starting bankroll on average. Similarly, operators are also recommended based on the competitiveness of their ante-post and in-play odds which have a direct bearing on payout rates and may be aided by the aforementioned price boost offers. Finally, sites are also appraised on the availability of in-play and micro-betting markets, with further consideration given to any cash-out features that may be in play.
Also Read: Why is Football the Most Popular Sport in the World?
A Look at Three of the Best Betinireland Sportsbooks
The question that remains, of course, is which Irish sportsbooks best fulfil these criteria and offer the most rounded (and immersive) online betting experience to players? Well, there are several contenders here, but I’m going to highlight three that stand out based on the criteria referenced above.
#1. William Hill:
Where else but to start with William Hill, which remains a longstanding market leader in the UK. Betinireland currently ranks William Hill as the best overall football betting site, thanks in part to the site’s immense coverage of ante-post and in-play betting markets and competitions, including leagues in countries such as Australia and Zambia. The site also offers highly competitive and often guaranteed odds on high-profile EPL and Champions League markets, while its live-streaming platform is one of the best on the market. William Hill even operates its own radio station through which you follow the action in real-time and access expert tips and insights!
#2. Sportaza:
Sportaza has wasted little time in carving out a niche in the Irish marketplace. It has achieved this largely as a result of its generous welcome offer, which comprises a 100% first deposit match up to the value of €100 and is available when you credit your new account with a minimum of €20. The wagering requirements here are highly competitive too, as they’re 6x the total value of the bonus and you’ll only have to play through €120 to unlock winnings when opting in at the lower end of the offer. Sportaza also offers an extensive live streaming on their platform and counts football as one of 33 sports categories.
#3. TonyBet Sports:
TonyBet offers a noticeably large range of in-play football betting markets. This is supported by some high-performance native apps on Android and iOS, which enable you to switch seamlessly between ante-post and in-play betting while also allowing you to stream the action as it unfolds. TonyBet also offers noticeably competitive ante-post and in-play odds, which translates into a highly impressive average payout rate in excess of 97%. This is slightly above the Irish industry average, and theoretically enables you to bank an incrementally higher return for every €1 wagering online!
Also Read: Why You Should Play FIFA 23 If You Are An Avid Football Fan?
The Last Word
As you can see, Betinireland considers several strategically important criteria when reviewing and ranking sportsbooks, making it easy to identify the best overall sites and those that excel according to specific metrics. It’s important to consider such factors when choosing an online sportsbook in Ireland, as each will offer access to variable betting markets, odds, and promotional offers.
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